By Mike Luthman and Dave Bashein, Managing Consultants, Infoverity
Having a web and mobile presence and getting your monthly page views up isn’t enough to compete in today’s consumer experience-driven world. Across industries, leading businesses are rapidly moving toward a comprehensive, unified digital experience for their B2B and B2C customers. It’s not enough to just present your customers with the data and generic product catalog. You must actively engage with them – catch their interest with visuals and enhanced information, make your sites ‘sticky’ with easily navigable and personalized pages, provide technical product specs and information not available elsewhere, and offer additional marketing and support data like features and benefits, manuals, warranties, and more.
At the root of the customer experience is whether or not your customers trust your data. Customers should be able to access your information on any device at any time, whether it’s a laptop, a tablet, or a smartphone and have an engaging, personalized experience on each. Your data needs to garner confidence in the customer to help them know it’s the right product for them, and guide them towards the buying decision.
It’s not easy to deliver a great digital experience all at once, and companies are searching for advice and leadership in setting their digital transformation course. Where once small groups worked in isolation, now business stakeholders across functions and product lines must work together to fully understand their needs and devise a comprehensive strategy. Infoverity’s Product Solutions Group works on strategy and roadmapping projects that result in actionable, near-term plans to provide quick benefits to stakeholders as well as long-term strategic programs that will carry those early wins forward and ensure continuous progress and development. The end goal is to drive a higher level of customer engagement, resulting in more sales and higher conversion, higher customer satisfaction and loyalty, fewer returns and complaints, and more effective customer service interactions.
The journey with our clients begins with a complete assessment of business readiness in areas such as customer satisfaction, sell-through, digital channel presence, data quality metrics including completeness, accuracy, timeliness, and suitability, organizational roles and responsibilities, and change management to determine the necessary first steps in moving along the digital transformation and engagement road.
Let us help you on your digital journey starting today with a simple conversation about your unique situation and business drivers. Contact us today.
Founded in 2011, Infoverity is a leading global professional services organization focused on solving business problems caused by the proliferation and diversification of data in large enterprises. Infoverity provides Master Data Management (MDM), Product Information Management (PIM) strategy and implementation, data governance and analytics, managed services and hosting solutions that help clients in the retail, consumer goods, manufacturing, financial and healthcare sectors to simplify and maximize the value of their information. Partners include Adobe, Dun & Bradstreet, Dell Boomi, Informatica, inRiver, Perfion, Priint, Reltio, Riversand, Stibo, and Trillium Software. Infoverity is on the Inc. 5000 list and #11 on the Columbus Fast 50. Infoverity is also named among the Best Places to Work in IT by IDG’s Computerworld, is recognized as a Wonderful Workplace for Young Professionals and was named the #1 Best Place to Work in its category by Columbus Business First. Infoverity’s global headquarters is in Dublin, Ohio, and additional service and support teams are located in Spain, Germany and Russia. For more information on Infoverity solutions, visit Infoverity.com, follow @Infoverity on Twitter and contact us today.