Data is the foundation of customer growth and retention.

To grow and retain customers in today’s highly competitive business environment, companies must produce relevant, timely, and personalized marketing tailored to their customer’s needs, as well as exceptional customer service and seamless interactions across multiple devices and channels. 

Businesses must be able to activate segments and engage with customers on their preferred channels. High-quality data management practices allow organizations to do this, offering solutions that unify customer data across all platforms and provide deep insights about behaviors and preferences to create a strong foundation for customer growth and retention. Data management capabilities enable AI and machine learning to guide market segmentation and produce prescriptive analytics to heighten business intelligence about customers. With Infoverity as your data management partner, organizations can tackle these problems head-on and get more out of their data than ever before.


Companies value first-party data as the most valuable when it comes to customer growth. Eighty-two percent of those surveyed indicated that “buyer intent, first party” (data from research activity on your website or landing pages) is very important and useful to GTM teams. In addition, data from “CRM tools, sales channels and product usage” was selected by 79% of respondents as very important.

Had access

Product leaders struggle to receive access to unified customer data. The same survey found that only 41% of respondents had access to a customer data warehouse or customer data platform that brings together and unifies the data types important to generating customer insights.


Operational budget and data strategy challenges hinder customer growth efforts. A Gartner survey revealed that 32% of those surveyed indicated that “lack of operational budget to fund efforts” is the biggest challenge to receiving holistic customer insights to support their GTM programs and goals. In addition, 29% indicated that “lack of a customer data strategy” is the biggest challenge to receiving insights.

MDM Case Studies

Interested in learning more about the benefits MDM and Data Governance programs can have for your organization?

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