Artificial intelligence (AI) initiatives fail to deliver clear ROI when maturity gaps exist in their implementation. It could be because businesses aren’t fully prepared to integrate AI across processes or lack the resources to maximize its potential.
Yet despite persistent challenges in proving ROI, around 25% of businesses plan to raise AI spending by over 50% in the coming years. 8% expect these investments to double or more.
Setting measurable outcomes is key to justifying project costs, securing stakeholder buy-in, and preventing stalled projects or wasted resources. Below are 5 actionable steps to drive real business value with AI investments. This article also explores how Infoverity’s structured AI strategy can guide organizations in doing so.
Data Management Trends in Financial Services: Table of Contents
Common Barriers to Implementing AI Initiatives
Underperforming AI projects can create a cascade of challenges for businesses. The investments go beyond technology—skilled labor, data infrastructure, and training are essential to sustaining initiatives.
If these investments don’t deliver results, the costs outweigh the benefits. It could lead to reputational damage as team morale dips and the business scrambles to regain footing.
Research suggests that AI teams should anticipate and address these barriers early:
- Unclear business value. It’s difficult for 42% of companies to measure and prove AI’s business impact. Without a transparent roadmap demonstrating AI’s value, leaders are reluctant to fund new or scale existing projects.
- Unidentified high-value AI use cases. 38% of organizations lack insight into where AI will deliver the most impact. This can scatter efforts across multiple low-impact projects, weakening strategic alignment.
- Lack of AI skillset. Inadequate AI skills challenge 32% of companies. This skill gap can impede model development, testing, and refinement, forcing teams to spend extra time troubleshooting rather than advancing AI initiatives.
- Lack of clean data. 24% of companies struggle with data quality issues. Without clean data, model accuracy is compromised, leading to significant inefficiencies and rework during implementation.
- AI feasibility and trust concerns. 19% of organizations face algorithm or model failures. These concerns can prompt decision-makers to reconsider or scrap AI efforts altogether, especially to avoid noncompliance in regulated industries.
Left unchecked, these barriers can bog down AI teams with inefficiencies and stifle long-term growth. The following section outlines step-by-step strategies to ensure your initiatives stay on course and yield maximum ROI.
5 Effective AI Strategies to Secure Long-Term Business Value
65% of organizations implement AI solutions in at least one business function. However, adoption alone doesn’t guarantee success due to the previously discussed barriers.
Here are 5 strategies to define ROI, integrate AI activities with company objectives, and deliver long-term value for sustainable growth.
1. Define AI vision
AI can’t solve everything on its own. While machine learning and AI capabilities can optimize processes and improve efficiency, they’re not a catch-all solution. This is why business goals (not the latest tech advancements) should always be the starting point for any AI adoption strategy. Vision-oriented organizations are 1.5 times more likely to achieve desired outcomes.
Thus, brainstorm with your team: What are the organization’s primary objectives, and how can AI contribute to achieving these? Gartner reported that over 600 long-term AI adopters measure success by focusing on business metrics, such as:
- Business growth (cross-selling potential, price increases, demand estimation, new asset monetization)
- Customer success (customer retention and satisfaction rates)
- Cost-efficiency (inventory reduction, production costs, employee productivity, asset optimization)
Gartner also noted that these organizations identify metrics early and measure AI use case success consistently. AI projects with direct ties to business objectives have a clear vision that helps maximize success.
2. Assess AI readiness
44% of companies find gathering relevant, consistent data an increasing AI adoption barrier, causing data silos that can severely limit AI performance.
44% of companies find gathering relevant, consistent data an increasing AI adoption barrier, causing data silos that can severely limit AI performance. A solution is for AI teams to evaluate data availability and quality across different departments, systems, and processes.
They must integrate these data sets into a central system using an Enterprise Data Warehouse (EDW).
An EDW is a centralized repository that stores data from multiple sources across an organization. It consolidates, cleanses, and standardizes data, making it readily available for AI systems to access and analyze. By having a single, reliable data source, organizations can minimize discrepancies that can skew analyses and predictions, ensuring that AI models are built on a solid foundation of high-quality, consistent data.
3. Identify high-impact use cases
Searce reported that 97% of organizations have at least one GenAI use case already up and running. The more high-impact these use cases, the more value they bring.
Infoverity encourages pilot projects to build confidence in potential use cases. Pilot projects offer a controlled environment to assess feasibility, performance, and ROI before scaling AI efforts.
In fact, 59% of AI leaders pilot AI initiatives to validate ROI to overcome barriers. To conduct this, observe recurring inefficiencies or issues in your operations. These pain points represent resource-intensive workflows AI can automate or optimize.
Tie each use case to financial metrics to measure AI’s tangible benefits. Suppose the pain point is excessive customer service wait times. Assess the AI chatbot’s performance by tracking:
- Reduced operational costs (fewer staff hours required)
- Improved customer satisfaction (better retention rates)
- Increased customer throughput (higher volume of queries handled per day)
In a nutshell, your use cases should be where AI delivers substantial value to ensure ROI.
4. Develop a strategy roadmap
A well-structured AI strategy roadmap helps organizations manage risks, track progress, and scale AI applications. It ensures they achieve short-term wins while keeping an eye on long-term scalability and integration with other systems. Start by sorting the use cases by their potential to achieve corporate objectives (e.g., deliver competitive advantage or improve supply chain efficiency). Next, set attainable milestones to ensure timely execution.
Finally, map out the resources, technology, and infrastructure required for each phase to support smooth implementation. AI teams can undertake these tasks themselves or seek providers like Infoverity to facilitate the process.
Infoverity tailors a tactical AI/ML roadmap with model recommendations and gap analysis to identify priorities and resources upfront. Organizations can fast-track their AI adoption process through enhanced models and reduced time to market.
5. Quantify Return on Investment (ROI)
Quantifiable ROI estimates allow stakeholders—both technical teams and executive leadership—to see AI investment’s direct impact on business performance.
To get these figures, teams must track key performance indicators (KPIs) related to business outcomes. Below are some industry-specific KPIs related to AI initiatives:
Customer service
- First contact resolution rate – how fast AI resolves issues on the first contact
- Cost per interaction – cost savings from automating customer inquiries
Manufacturing
- Downtime reduction – how AI-driven maintenance minimizes machine downtime
- Production efficiency – how much AI helps increase output and reduce waste
Retail
- Sales conversion rate – increase in sales due to AI-driven personalized recommendations
- Inventory turnover – AI’s accuracy in predicting demand
Finance
- Fraud detection accuracy – how effective AI detects real-time fraudulent transactions
- Operational efficiency – how AI-automated processes lower operational costs
Healthcare/Pharma
- Diagnosis speed and accuracy – improvement in diagnostic speed and accuracy with AI
- Drug development time – reduction in time-to-market for new drugs through AI-driven R&D
Insurance
- Claims processing time – how fast AI speeds up claims approvals
- Risk assessment accuracy – how AI improves underwriting decisions and pricing accuracy
Monitoring progress monthly or quarterly can help verify if AI functions as planned. Although rapid deployment initiatives (e.g., fraud detection) may benefit more from frequent tracking—weekly, daily, or even in real-time—to allow for immediate adjustments.
Optimize Your Data Strategy for AI Success
The right approach to AI and ML capabilities ensures a worthwhile investment. Set a clear AI vision, evaluate AI readiness, choose high-impact use cases, outline a roadmap, and track ROI to maximize AI’s business value.
Business leaders can leverage data science with Infoverity’s expertise to successfully implement these strategies and drive meaningful results.
Conduct a data readiness audit today or identify high-impact AI use cases with Infoverity’s AI Strategy & ROI services.