Additionally, more companies are attempting to sell directly to consumers rather than rely on indirect, third-party channels to handle e-commerce demands. The only way to accomplish this, as well as to build the sophisticated models needed to understand consumer behavior and their product preferences is with high quality data management. This will provide a means to make recommendations and gather more information on activities and future outreach. Partnering with Infoverity on data management is a crucial step toward providing E-commerce managers with the data they need about consumers to provide personalized experiences..
Enter your contact info to download the White Paper [PDF]