Enterprise Data Management

Infoverity Cites Importance of “Digital Foundation First” for Customer Loyalty in 2019

The 10 biggest data breaches in 2018, as reported by Business Insider, compromised the personal information of millions of people around the world.  The numbers, ranked by the number of records affected, are shocking, to say the least:

1. Aadhar — 1.1 billion

2. Marriott Starwood Hotels — 500 million

3. Exactis — 340 million

4. MyFitnessPal — 150 million

5. Quora — 100 million

6. MyHeritage — 92 million

7. Cambridge Analytica — 87 million

8. Google+ — 52.5 million

9. Chegg — 40 million

10. Facebook — 29 million

“Traditionally, the key elements of customer loyalty were product, price and service. But in this fast-moving digital economy – where the connected consumer is highly motivated to use new technologies like AI and personalized apps – it will take more for companies to distinguish themselves from the competition. For more and more customers, trust is becoming a key reason to choose a certain company and is therefore becoming an integral part of the customer experience,” said Mascha van Eijk, Regional Sales Manager for Infoverity in EMEA.

As Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology.”   

“At Infoverity, we help our clients to recognize the importance of establishing a digital foundation to ensure overall governance, and the most secure and safe use of their customer and product data,” said Steve Ruff, Director of the Product Solutions Group at Infoverity.  “Our “Digital Foundation First” methodology provides our clients with the clean and trusted information that is so important in delivering meaningful Customer Experiences, eCommerce and Omnichannel results, and ultimately, customer loyalty in 2019 and beyond.

Contact us today if you’re interested in discussing a “Digital Foundation First” for your company.

About Infoverity

Founded in 2011, Infoverity is a leading systems integrator and global provider of Master Data Management (MDM), Product Information Management (PIM) strategy and implementation, data governance and analytics, managed services and hosting solutions that help large enterprises in the retail, consumer goods, manufacturing, financial and healthcare sectors to simplify and maximize the value of their information. Infoverity is on the Inc. 5000, and is recognized by IDG’s Computerworld as one of the Best Places to Work in IT, as a Wonderful Workplace for Young Professionals and as a Best Place to Work by Business First.  Infoverity’s global headquarters is in Dublin, Ohio, the EMEA headquarters is in Valencia, Spain and additional offices are located in the United Kingdom, France, Germany and Russia. For more information on Infoverity solutions, visit, follow @Infoverity on Twitter, or contact us today.     


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