Most activation programs don’t stall because teams lack destinations. They stall because the use case was never tied to a business outcome, or because the data in the warehouse was never prepared for how marketing actually needs to use it.
Infoverity starts every Hightouch engagement with the outcome you need to move, whether that’s retention, conversion, pipeline velocity, or service efficiency. From there, we work backward to the use cases, data, and workflows required to get there, and map them to what Hightouch and your data platform can deliver.
Much of that work happens in the warehouse itself. We clean, model, and integrate customer and operational data across Snowflake, Databricks, Google BigQuery, Amazon Redshift, and Microsoft Fabric on AWS, Azure, and Google Cloud, so it’s ready for segmentation, personalization, and measurement.
And because technology alone doesn’t change how a business operates, we build adoption into the plan from day one. Role-based training, power-user enablement, and operating model design help your teams use Hightouch with confidence long after go-live.
The data marketing needs to operate (customer profiles, product data, transactions, engagement history) is the same data sales, service, finance, and operations rely on. Building it separately for each team creates duplicate copies, conflicting definitions, and more work to keep everything in sync.
Hightouch activates data directly from your cloud data warehouse or lakehouse, so the foundation you build once can serve every team that needs it. Marketing gets activation-ready data, and the rest of the business benefits from the same clean, governed models.
Infoverity helps organizations build that shared foundation in the platform they’ve already invested in, then connect it to the outcomes that justify the investment.
Our Hightouch services cover the full activation lifecycle, from defining the outcome to driving adoption at scale. Every engagement is anchored to prioritized use cases, clear ownership, and success metrics agreed on before anything is built.
We start with the business outcomes that matter most and identify the use cases most likely to move them. The result is a prioritized roadmap connecting Hightouch capabilities to measurable KPIs, with success criteria defined before build begins.
Unify customer attributes, behavioral signals, and business context into complete profiles and actionable audiences. We help teams activate the right data for segmentation, personalization, and lifecycle engagement.
We establish the identity resolution, ownership, consent, and governance practices that keep activation reliable as it scales. Every audience and attribute your teams activate is permissioned, consistent, and trusted
Activation is only as good as the data behind it. We clean, model, and integrate customer and operational data directly in your warehouse across Snowflake, Databricks, BigQuery, Redshift, and Microsoft Fabric, building reusable, marketing-ready models that serve the rest of the business too.
Put warehouse data to work in the tools your teams already use, from ad platforms and email to CRM, service, and commerce. We build reusable sync patterns that reduce manual effort and keep every destination working from the same source of truth.
Technology doesn’t create value until people use it. We deliver role-based training, power-user enablement, and operating model design, then track performance against your KPIs to grow a governed activation program that scales with the business.
Together, Infoverity and Hightouch help organizations turn the data they’ve already invested in into measurable business results.
