Educational Technology & Services

Business Need

• Quantify the impact of data management and data quality issues
• Identify solutions to improve ability to identify schools in danger of leaving the program
• Develop a strategy and roadmap to resolve the identified issues
• Expedite product approval process and improve customer engagement by increasing efficiencies in product data landscape
• Produce deeper capabilities around product profitability reporting
• Enhance marketing attribution with greater efficiency in support of Ecomm, Web and Partner channels

Challenges

• Immature IT organization that relies heavily on external vendors
• Despite general agreement that costs of poor data management were highly tangible, hard data was difficult to obtain
• Existing systems were poorly documented
• Streamline the initiation process for new products by automating and consolidating product information and image derivatives while reducing catalog complexity
• Reduce data inconsistencies, inefficiencies and customer experience issues due to redundant data across multiple systems and functions
• Simplify cumbersome approval process and reduce product readiness delays for the start of the semester

Solution and Results

• Outlined a multi-phase roadmap to achieve the desired results
• Developed detailed business cases to increase school retention, improve billing accuracy, ensure compliance and improve systems and processes
• Calculated estimated ROI for implementing MDM and Data Quality solutions to satisfy the business case needs
• Adoption of a central model where product data is captured, managed and syndicated in near real time to any channel in a much more efficient and timely manner
• Move products through lifecycle stages swiftly to reach the market faster and with greater completeness and accuracy via creation of business driven rules and workflow