National Jewelry Retailer

Business Need

• Eliminate product data silos and reduce multi-brand product limitations with existing PIM solution
• Reduce operational inefficiencies in support of brand managers and e-Commerce platform
• Enhance digital customer experience with rich product content across web channels

Challenges

• Decrease reliance on manual processes which resulted in inefficient product on-boarding times
• Simplify cross-team approval process and reduce product readiness delays for peak season
• Establish automated product classification and digital asset management capabilities

Solution & Results

• Streamlining the product attribution process through application of product catalogs, web hierarchies and media asset integration
• Move products through life cycle stages swiftly to reach the market faster and with greater completeness and accuracy via creation of business driven rules and automated workflow