Industrial Automation Company

Business Need

• Create master data roadmap to support strategic business initiatives
• Identify operational and reporting pain points MDM can resolve across:
  • marketing
  • sales ops
  • pricing
  • customer care
• Identify tactical data quality changes that can provide short term improvements

Challenges

• Projects are driven by issues instead of initiatives
• Large project mentality for attempts to resolve business pain
• Many business areas had initiated their own projects leaving the enterprise with duplicate, non-integrated and fragmented data

Solution & Results

• Shifted business engagement approach to shorter, incremental value releases
• Mandated strategic initiatives include data quality and governance work streams to address soiled data
• Deployed corporate hierarchy enrichment and account role clean up to remove duplicates in CRM