CUSTOMER SUCCESS STORY · GREAT CLIPS & INFOVERITY
One trusted customer record.
4,400+ locations.
How Great Clips built an enterprise-wide customer data foundation — and what it takes to sustain it at franchise scale.
Most enterprise MDM programmes don’t fail on technology. They fail because the strategy comes after the platform decision — and by then, the problems are baked in.
Great Clips knew this. With 4,400+ independently operated locations across the U.S. and Canada, each capturing customer data in its own way, the pressure to pick a platform and move fast was real. They took a different path.
Before a single line of integration code was written, they worked with Infoverity to answer a harder question first: what does a customer data foundation actually need to do — at this scale, for every team that depends on it?
If your organization is wrestling with any of these, this case study was written for you:
- The same customer living inthree different systemswith no reliable way to link them
- Marketing campaigns built onduplicate records and stale addresses— and a budget that reflects it
- Compliance requests that still depend onsomeone doing it manually
- An MDM platform that is live butnot deliveringwhat was promised
- Analytics teams working from a customer universenobody fully trusts
The Great Clips story shows what it looks like when you get this right, and exactly how Infoverity made it happen.
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